Jack Standring bought his first store in Ambleside selling fancy goods and artists materials. He called it "Art Gallery Ambleside". Jack's love of the Lakes flourished, as did his fledgling business and young family.
Jack encourages his sons, Michael and Richard, to develop the business and they introduce high quality sheepskin rugs, mitts, hats and slippers to the range, with instant success.
The sons spend their time identifying new products and suppliers. Michael's retail knowledge, coupled with Richard's Chemistry degree, creates the perfect partnership for the introduction of leather; a surprisingly complex technical product.
As part of a bold rebrand, the Ambleside store changes its name. The thriving business opens a second shop in Keswick, with the famous 'Coat Room' stocked full of luxurious sheepskin coats, the smell in there was wonderful, by the way!
Richard marries Beverly. Love, yes. But good business sense too, as her eye for fashion helps develop the new womenswear and handbag ranges, alongside our growing reputation in sheepskin coats and leather jackets.
Branching out from our Lakeland roots, Richard and Michael open a new shop in Chester on the fashionable 'Rows', combining quality sheepskin, with upmarket European brands.
A new small shop opens in Bowness. Filled with outstanding sheepskin and leather products, plus a range of Lakeland inspired tourist lines, sales rocketed, so much so that just a year later a bigger shop was needed.
The 80s saw a decade of rapid expansion, almost as big as some of the shoulder pads!
With 14 new stores opening, including Southport, Kendal, York and Carlisle, a purpose-built distribution centre in Ambleside opens in 1982, which we still call home today.
Leather begins to play a more important role in the world of fashion, and ultimately Lakeland itself. Richard and Beverly focus on leather products as part of a major rebrand to Lakeland Leather, whilst Michael begins a new adventure at Keswick's premier outdoor retail store George Fisher.
Making a move into Wales, and away from our Northern roots, the first outlet store is opened in Bridgend, swiftly followed by a second in the Swindon McArthurGlen Designer Outlet Village.
Another two outlet stores open; firstly in Street, Somerset, at the elegant Clarks Village, and one of the UK’s busiest shopping destinations, Cheshire Oaks, near Liverpool.
Disaster strikes as the distribution centre is hit by 'the worst floods since 1818'. Our staff rise to the challenge of wading through flood waters to save stock and keep customer orders flowing.
Two more northern stores are opened in the bustling market towns of Beverley and Northallerton, along with a new store at Gretna Gateway in Scotland.
Drawing on the company's heritage, Felldale Retail is formed, to help re-establish the business as the UK's largest independent leather retailer, with a strategic restructure.
More than just a new logo, we refocused the Standring family business to remain true to our founding principles: provide the best quality products, with the best service.
And then Storm Desmond hit...
After 41 years at the original Chester location we move to a stunning newly refurbished store as part of the rebrand.