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10th July 2019
In our recent campaign we have been encouraging customers to recycle their unwanted jackets in support of Cancer Research UK and the Great North Air Ambulance Service (GNAAS) in a bid to campaign against throwaway fashion.
The 3 week campaign throughout all our stores across the UK aimed to encourage the recycling of unwanted jackets to raise money for the charities.
The GNAAS cover over 8000 square miles across Cumbria, The North East and North Yorkshire providing expert pre-hospital care to major trauma incidents. As a charity they rely solely on the generosity of the public to raise the £5.17 million needed to operate and continue to save lives in the local community.
Cancer Research UK carries out life-changing work by funding scientists and doctors to help beat cancer sooner. As a charity they also rely on the generosity of the public to fund all work. Last year a total of £652 million was spent.
The campaign was so well received by customers that as well as donating unwanted clothing, customers also gave monetary donations. £1000 was raised for GNAAS and £1500 for Cancer Research, with over 200 jackets donated to each charity.
Martin Foster, Managing Director at Lakeland Leather, said: “It has been amazing to see how generous our customers have been in supporting Cancer Research. The store staff have also been extremely passionate in spreading awareness and supporting the campaign.”
As well as raising money for an important cause we have also encouraged the recycling of unwanted clothing in a sustainable, ethical and morally-conscious way.”
Fiona Wright, Head of Retail at Lakeland Leather, said: “Seeing how many charity bags full of clothing were donated was wonderful, the support from our customers for the charity and the enthusiasm to recycle unwanted clothing has been incredible.”
Both charities will resell the unwanted clothing in their charity shops across the UK to fund their invaluable work.