Behind The Lens Of Our SS26 Photoshoot: Wild, windswept coastlines. Serene, storied villages.
There’s something uniquely enchanting about a British summer. Soft, fleeting light, unpredictable skies, and the way the landscape seems to hold its breath, waiting for the sun to catch it just right. For our SS26 collection, we wanted to capture that quintessentially British summer feeling, all while celebrating the heritage and craftsmanship that defines our brand.
Our photoshoot spanned over two days, each offering a distinct backdrop that reflects the beauty and character of the Lake District.
Day One: Haverigg Beach
We began at Haverigg beach, a hidden gem on the Cumbrian coast. Its wide sands and gentle waves provided the perfect canvas for our SS26 collection, set against the ever-changing moods of a British seaside. There was a quiet drama in the way the wind tousled hair, tugged at fabric, and accentuated the rich textures of our leather, every detail captured with authenticity and elegance.
Our talented team of creatives brought the vision to life throughout the day. From climbing sand dunes in search of the perfect frame, to working with the wind rather than against it, every moment was shaped by a shared eye for detail and a passion for the end result. It was a day defined by genuine love for the process (and a little bit of determination), which is shown in every image.
But this shoot was about more than the pieces themselves; we wanted to convey the lifestyle they inspire. With a vintage Range Rover as part of the scene, we brought to life a story of summer days filled with love, laughter, and adventure, a couple embracing the carefree spirit of summer days, where every moment is effortlessly stylish yet deeply enjoyed.
Day Two: Cartmel Village
The following day brought us inland to the charming village of Cartmel. With its cobbled streets, historic stone buildings, and timeless village charm, Cartmel offered a completely different, yet equally compelling backdrop. Wandering through its lanes, there was a sense of connection, not just to the location, but to our heritage. Each shot felt intimate, yet expansive, as models moved gracefully through the village, echoing the craftsmanship and care that goes into every item we create.
Discovering Cartmel’s quieter corners, the village revealed itself in small, unplanned moments. Winding paths, tucked-away alleyways, and a trip to the racecourse. Each setting added depth to the story, capturing discovery and the experience of visiting one of the Lake District’s characterful villages. The final images reflect not just a place, but the feeling of being there.
Capturing The Spirit of SS26
This two-day journey across Cumbria allowed us to explore the duality of British summer. Both locations perfectly mirror our philosophy; bold yet understated, timeless yet contemporary, rooted in heritage but designed for today.
Beyond the locations, what made this shoot special was the story behind it. The collaboration of our creative team, the meticulous attention to detail, and the desire to honour our Lake District roots. Every photograph is more than a visual; it’s a cherished moment captured, as a celebration of craftsmanship, and an invitation to step into our world.
Explore the full collection here.
The Craft, Captured
